ENLITEN tyre technology is Bridgestone’s innovative approach to tyre development.
It is a combination of multiple cutting-edge technologies that enable a lower environmental impact through CO2 emission reduction, resource efficiency and material circularity (use of recycled/renewable material) without any compromise on performance or safety. Additionally, ENLITEN makes our tyre portfolio more adaptable to the latest mobility evolution, making all Bridgestone tyres fully EV-ready. The ENLITEN tyre technology platform can be applied regardless of whether the tyres are intended for use on ICE (internal combustion engine), hybrid, or electric vehicles.
By utilising ENLITEN, we can deliver specific benefits depending on the type of tyre and the requirements of every driver, while ensuring that Bridgestone’s tyre portfolio is future ready.